Hometown Mail Co.
Premium Co-Op EDDM

Own your category in the mailbox with premium co-op EDDM.

Hometown Mail Co. helps local businesses share the cost of a polished 9×12 postcard mailed to nearby homes, with one business per category and creative support included.

Check AvailabilitySee how it works

Creative, revisions, QR, call tracking, printing, postage, and EDDM delivery included. See active areas.

Illustrated Hometown Mail Co. 12 by 9 co-op EDDM postcard with eight local business ad slots.
Homes per monthly drop
~5,000
Ad revisions included
Unlimited
Starting 3-month rate
$595/mo
What it is

A premium co-op EDDM mailer, explained in plain English.

A small group of local businesses shares the cost of one oversized 9×12 postcard, but each business still gets a protected category slot, managed creative support, and full-household reach across the chosen routes.

Illustration of the Hometown Mail Co. shared postcard format with multiple local business ad slots.
Illustration of raw local business materials becoming a finished Hometown Mail Co. ad slot.
Managed Creative
We build the ad with you instead of renting you a slot

You do not need to show up with polished copy, a finished offer, or print-ready artwork. We help shape the offer, write the copy, design the ad, and revise the proof until it feels ready to mail.

Illustration of a postcard ad slot with QR and call tracking response cues.
Trackable Response
Every ad gets a clear next step, not just a logo placement

We add the QR and call-tracking layer so the mailer can drive measurable action. That means the piece can do more than look polished. It can give homeowners a reason to scan, call, and respond while you see what happened after the drop.

Illustration of a shared Hometown Mail Co. postcard with one business per category.
Category Lock
Your slot is protected, so the card stays clean and credible

Every issue keeps one business per category. That means a homeowner sees one plumber, one roofer, one realtor, not a crowded grid of lookalikes fighting for the same call.

The process

Reserve the category, build the ad, then repeat the visibility.

The workflow stays grounded in a real mail piece. You are not buying abstract impressions. You are reserving a protected place on a shared oversized postcard that gets revised before it prints and reported after it lands.

Illustration of the Hometown Mail Co. process: apply, build, approve, and mail.
01

Apply

Tell us your area and category. We confirm fit, protect the slot, and map the drop to the neighborhood you actually want to be known in.

02

Build & Revise

We shape the offer, write the copy, build the ad, and revise the proof until you approve the actual 9×12 piece.

03

Print

Once approved, the co-op postcard moves into production on a premium oversized format designed to hold up visually in a stack of mail.

04

Mail

Your issue reaches approximately 5,000 homes via USPS EDDM, with your business positioned as the local category representative for that drop.

Exclusive categories

Category exclusivity is what keeps co-op EDDM from feeling cheap.

You share the production cost, not your category. A curated card reads like a neighborhood guide. A crowded card reads like a coupon sheet.

Shared mailer
Curated, not crowded.
One per category
Illustration of a finished Hometown Mail Co. shared postcard in a home entryway.
Plumber
Electrician
HVAC
Roofer
Landscaper
Painter
House Cleaning
Pest Control
Pool Service
Handyman
Garage Doors
Windows
Dentist
Chiropractor
Real Estate
And more…
Why not solo mail?

Keep the neighborhood reach. Skip the solo-mail overhead.

This sits between a full solo direct-mail campaign and a cluttered coupon-style mailer. You still land in local homes with a premium oversized piece, but the shared model makes repeat exposure realistic without making the card feel cheap.

Mailing solo
Full direct-mail impact, full direct-mail bill

A solo campaign asks one business to cover the strategy, copy, design, printing, postage, and postal logistics alone. That makes repeat visibility harder to justify.

Coupon-style mailers
Cheap to join, crowded to look at

Crowded coupon packs and cluttered shared mailers lower the cost, but they also lower the feel of the piece. Too many offers on one page makes every advertiser look more disposable.

Hometown Mail Co.
Shared cost without cheapening the presentation

You keep the oversized mailbox presence, category exclusivity, managed creative, and trackable response layer, while the shared model makes repeated local exposure realistic.

Investment

Choose the campaign that fits your visibility goals.

Every campaign locks a protected category on a shared 9×12 postcard. Compare the monthly rate, prepaid total, and how much room you want for your offer, trust cues, and response path.

Campaign Term

3 months is the minimum because repeated drops build familiarity. Switch to 6 months to compare the lower monthly rate and stronger long-term economics below.

Both terms include copywriting, ad design, offer shaping, unlimited revisions, printing, postage, QR code, call tracking, and monthly reporting.

Popular
Standard
$595/mo
paid upfront as $1,785 to protect your category for 3 months
  • -Protected category placement on the shared 9×12 postcard
  • -We help shape the offer, write the copy, and design the ad
  • -Unlimited revisions before print approval
  • -QR code, call tracking, and monthly reporting included
  • -3 monthly USPS EDDM drops, paid upfront
  • -11.9 cents per house per month
Select Standard
Premium
$1,095/mo
paid upfront as $3,285 to protect your category for 3 months
  • -Everything in Standard
  • -The same offer shaping, tracking, and unlimited revisions
  • -3 monthly USPS EDDM drops, paid upfront
  • -Double ad space on the shared postcard
  • -More room for offers, trust cues, and service detail
  • -Stronger in-hand presence for higher-consideration services
  • -21.9 cents per house per month
Select Premium
Personal guarantee

If the postcard does not feel polished enough to leave on a kitchen counter, it does not go to print.

The whole point of this format is trust at first glance. That means we do not rush rough creative into production, and we do not hide behind generic templates. You see the proof, request unlimited revisions if needed, and approve the final card before it mails.

This is built to feel like a premium local co-op mailer, not a generic coupon sheet or a quick SaaS-generated flyer.

Founder's note
No mystery print quality. No last-minute surprises. No cheap-feeling shared mail.

Unlimited revisions before print.

You approve the proof.

We print only after sign-off.

Your slot stays category-exclusive for the issue.

Premium neighborhood direct mail
Questions

Frequently asked

The Product

The Service

Ready when you are

Ready to claim your category on the next mailer?

Check your category, reserve your placement, and let us build the proof for a premium co-op EDDM campaign that introduces your business to the neighborhood.

Check Availability